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GM Turns To Scare Tactics To Sell The 2011 Chevrolet Volt

all cars electric . com -- Fear is a powerful motivator. It has been used in the past to start wars, persuade kids to study at school and of course, sell life insurance.

But now GM appears to be gearing up to use the fear of running out of electricity to give the extended-range 2011 Chevrolet Volt a competitive edge over purely electric cars.
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BTW - This is similar, not a repost.

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Submitted Sep 04, 2010 By: TomJDriver

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honda0105 Champion Author Tallahassee Posts:15,290 Points:1,146,200 Joined:Nov 2008	Message Posted: Sep 6, 2010 6:58:05 AM Ignore honda0105 Report Abuse considering that the post from "all cars electric . com" is simply someone's opinion (I don't call it an article, nor real journalism) it's amazing how many ppl here get their hackles up.
TomJDriver Champion Author London Posts:1,036 Points:302,340 Joined:Jul 2006	Message Posted: Sep 5, 2010 11:08:27 PM Ignore TomJDriver Report Abuse Sneakers, I want to see them succeed with the Cruze and learn from it how to make a bread and butter product, and build on it. Right on Jeannemarie. GM should hire you as head of marketing to help them stick to their guns and so it right.
Sneakers55 Champion Author Houston Posts:43,432 Points:1,716,005 Joined:Nov 2005	Message Posted: Sep 5, 2010 5:57:17 PM Ignore Sneakers55 Report Abuse CSharpGuy wrote: >GM was going to drop the Volt, until Obumer (the new CEO) forced them to build it. >Great going Obumer. All "Obumer" (to use your spelling of "Obama") wanted from Government Motors is a good Corolla. They are thinking the name for that will be the Chevy Cruze. [Edited by: Sneakers55 at 9/5/2010 7:00:18 PM EST]
remay Champion Author Houston Posts:4,721 Points:1,659,695 Joined:May 2006	Message Posted: Sep 5, 2010 5:44:05 PM Ignore remay Report Abuse "we think that the 2011 Volt advertising campaigns will use the fear of being stranded to sell the extended-range car" That might work for a lot of people...
OHMS Champion Author Orange County Posts:10,815 Points:1,253,445 Joined:May 2005	Message Posted: Sep 5, 2010 12:57:27 PM Ignore OHMS Report Abuse or getting service for it
chemist74 Champion Author Cleveland Posts:12,398 Points:2,181,015 Joined:Apr 2005	Message Posted: Sep 5, 2010 12:50:18 PM Ignore chemist74 Report Abuse The fear of limited range in an all-electric versus a hybrid is a legitimate concern but my fear of buying anything made by GM is a much bigger concern.
TomJDriver Champion Author London Posts:1,036 Points:302,340 Joined:Jul 2006	Message Posted: Sep 5, 2010 11:08:03 AM Ignore TomJDriver Report Abuse They want to patent the term "range anxiety" to scare you into thinking their product is the only one that will not leave you stranded. The word Anxiety instills just what it implies. Maybe (name your brand) should patent "range happiness". From the article: "In what may be a counter productive move for GM, we think that the 2011 Volt advertising campaigns will use the fear of being stranded to sell the extended-range car."
Martinman Champion Author Mississippi Posts:11,864 Points:1,662,420 Joined:Sep 2005	Message Posted: Sep 5, 2010 7:31:20 AM Ignore Martinman Report Abuse "Scare tactics" ? BS ! There is a difference in marketing the advantages of your product over another. The fear is when you make the claim that if you don't by something (a product in this case), it will result in harm to you.
CSharpGuy Champion Author Colorado Springs Posts:7,141 Points:1,438,235 Joined:Jan 2008	Message Posted: Sep 5, 2010 7:23:17 AM Ignore CSharpGuy Report Abuse GM was going to drop the Volt, until Obumer (the new CEO) forced them to build it. Great going Obumer.
Sisu58 All-Star Author Michigan Posts:840 Points:187,160 Joined:Jun 2008	Message Posted: Sep 5, 2010 1:03:29 AM Ignore Sisu58 Report Abuse Lasing, How could you possibly know WHAT I want? It sure isn't that POS you posted.
greywolves Champion Author Las Vegas Posts:6,437 Points:1,993,020 Joined:Dec 2004	Message Posted: Sep 5, 2010 12:52:56 AM Ignore greywolves Report Abuse this is absurd. gm cannot supply its pre- release demand. dealers are charging up to $20,000 premium over sticker msrp ($41,000)to get on their allocation list! this article is pure garbage. and reflects equally in the submitter.
DonKofAK All-Star Author Anchorage Posts:869 Points:591,185 Joined:Jun 2009	Message Posted: Sep 5, 2010 12:35:59 AM Ignore DonKofAK Report Abuse The source of this article does not appear to be a mainstream "news & information" site. The author weaves facts into a conclusion that GM is improperly using fear to market a product. It's been said virtually all advertisements use fear to sell products (give that some thought when you see a TV commercial). The author raises fear-mongering to a new level -- not a particularly good level, either.
Huskersed All-Star Author Atlanta Posts:703 Points:337,950 Joined:Nov 2008	Message Posted: Sep 5, 2010 12:34:37 AM Ignore Huskersed Report Abuse It won't for for my commute. Going to wait few more years before buying electric vehicle.
jadeusa Champion Author Dallas Posts:6,915 Points:1,374,885 Joined:Sep 2005	Message Posted: Sep 5, 2010 12:29:56 AM Ignore jadeusa Report Abuse Volt = may be a Dolt. Needs to be proven as commuter car first.
Lasing Champion Author Colorado Springs Posts:11,759 Points:1,849,375 Joined:Aug 2006	Message Posted: Sep 5, 2010 12:26:06 AM Ignore Lasing Report Abuse Number43, Obamma did not ask GM to build the Volt. "The Volt was first announced by General Motors (GM) in January 2007 as a concept car. This site, GM-volt.com, was created on the same date to help compel GM to build the car. On June 3rd, 2008, GM CEO Rick Wagoner announced that the board of GM approved moving the Volt to production. On September 16th 2008, GM unveiled the production version Chevy Volt to the world."
bbreff Champion Author Atlanta Posts:7,667 Points:2,132,965 Joined:Jun 2005	Message Posted: Sep 5, 2010 12:25:27 AM Ignore bbreff Report Abuse This is bull.
Jeannemarie Champion Author Las Vegas Posts:26,922 Points:1,944,585 Joined:Aug 2005	Message Posted: Sep 5, 2010 12:23:57 AM Ignore Jeannemarie Report Abuse The best way to make a car saleable is to first design one that delights the eye, next have it convenient to use, next forget about the competition just do the best you can with that which you have developed. Your drivers will come.
deacon260 Rookie Author Louisville Posts:42 Points:16,170 Joined:May 2009	Message Posted: Sep 5, 2010 12:20:35 AM Ignore deacon260 Report Abuse Sad.
roadrunnerMO Champion Author Kansas Posts:6,011 Points:1,237,160 Joined:Jul 2008	Message Posted: Sep 5, 2010 12:17:21 AM Ignore roadrunnerMO Report Abuse government motors and scare tactics will not work. Time to throw the bums in washington out of office is now.
Number43 Champion Author Lexington Posts:6,320 Points:1,194,855 Joined:Oct 2008	Message Posted: Sep 5, 2010 12:17:12 AM Ignore Number43 Report Abuse GM is making what obamma wants, not what the people want. But it is none of my business what everyone else wishes. If you can use/need/want and can afford to purchass the volt or any other car,then you should do it. Likewise I will buy/use what I want and can afford an I don't give a damn who likes it. Now do you understand what I was saying-- lasing.
250FORD Champion Author Minnesota Posts:8,266 Points:1,303,355 Joined:Feb 2007	Message Posted: Sep 5, 2010 12:16:27 AM Ignore 250FORD Report Abuse 96sc1 They can have the dog, I'm not buying.
adr47 Champion Author Saskatchewan Posts:4,860 Points:1,020,830 Joined:Nov 2008	Message Posted: Sep 5, 2010 12:12:11 AM Ignore adr47 Report Abuse Price scares me
SBlouch Champion Author San Antonio Posts:6,907 Points:1,474,780 Joined:Apr 2007	Message Posted: Sep 5, 2010 12:11:34 AM Ignore SBlouch Report Abuse One look at the price tag is enough to scare anyone.
Jeeputtputt Champion Author Michigan Posts:1,403 Points:343,725 Joined:Aug 2009	Message Posted: Sep 5, 2010 12:10:22 AM Ignore Jeeputtputt Report Abuse BOO! I'm broke....
vulcan96 Champion Author Ohio Posts:21,195 Points:2,643,495 Joined:Aug 2004	Message Posted: Sep 5, 2010 12:07:48 AM Ignore vulcan96 Report Abuse YES, the price tag is enough to scare anybody.....
96sc1 Champion Author El Paso Posts:7,440 Points:1,145,830 Joined:Mar 2008	Message Posted: Sep 5, 2010 12:06:42 AM Ignore 96sc1 Report Abuse Buy a Volt or we'll kill the dog.
civicdutie Champion Author Rochester Posts:3,010 Points:611,275 Joined:Nov 2008	Message Posted: Sep 5, 2010 12:05:58 AM Ignore civicdutie Report Abuse Scare Tactics? I know they are using scare tactics. I saw the price tag.
JohnofGB Champion Author Flint Posts:3,095 Points:635,220 Joined:Feb 2010	Message Posted: Sep 5, 2010 12:00:06 AM Ignore JohnofGB Report Abuse Scare tactics??? Is someone hard up for real news???
10k Champion Author North Carolina Posts:16,637 Points:1,791,770 Joined:May 2006	Message Posted: Sep 4, 2010 11:59:56 PM Ignore 10k Report Abuse hey Z51-i was referring to the clemson tigers-not LSU..
TFzoom All-Star Author Chicago Posts:782 Points:654,630 Joined:Jun 2008	Message Posted: Sep 4, 2010 11:58:53 PM Ignore TFzoom Report Abuse Estimates are just that. We will see how each performs "when the rubber hits the road"
Z51Corvette Champion Author Austin Posts:6,189 Points:1,229,515 Joined:Jan 2008	Message Posted: Sep 4, 2010 11:58:21 PM Ignore Z51Corvette Report Abuse How about them Tigers... pussy cats... beat the 2nd and 3rd string teams of NC. Spare me... If NC doesn't turn the ball over due to a lack of experience. LSU might HAVE LOST! Sorry... folks... Your victory is tainted.
Z51Corvette Champion Author Austin Posts:6,189 Points:1,229,515 Joined:Jan 2008	Message Posted: Sep 4, 2010 11:55:30 PM Ignore Z51Corvette Report Abuse How much is this hype by the media and not by GM... I am leery of this one. Anyone with half a brain knows a statement like that is bogus!
10k Champion Author North Carolina Posts:16,637 Points:1,791,770 Joined:May 2006	Message Posted: Sep 4, 2010 11:54:24 PM Ignore 10k Report Abuse lol rekey..how bout them tigers today-woohoo..
Lasing Champion Author Colorado Springs Posts:11,759 Points:1,849,375 Joined:Aug 2006	Message Posted: Sep 4, 2010 11:54:07 PM Ignore Lasing Report Abuse Xebra Electric Sedan "Even after counting emissions from electric generating plants, Xebras produce 90% fewer pollutants than most current gas-powered cars." "MSRP: $11,700 In Stock Now at Dealers Throughout the U.S." Want this one Sisu58? Didn't think so. GM is making what people want, just not what you want.
SeerLV Champion Author Las Vegas Posts:3,930 Points:807,825 Joined:Jun 2008	Message Posted: Sep 4, 2010 11:53:13 PM Ignore SeerLV Report Abuse This attitude that anything is acceptable to make a buck has to change.
REKEY Champion Author South Carolina Posts:6,231 Points:1,238,455 Joined:May 2008	Message Posted: Sep 4, 2010 11:52:05 PM Ignore REKEY Report Abuse Sometimes fear sells product. Look at all the Y2K crap!
bluegrasser1 Champion Author Richmond Posts:12,287 Points:2,153,220 Joined:Sep 2005	Message Posted: Sep 4, 2010 11:44:49 PM Ignore bluegrasser1 Report Abuse It 's always something or another!
regasaz Champion Author Phoenix Posts:3,676 Points:845,685 Joined:Dec 2006	Message Posted: Sep 4, 2010 11:41:48 PM Ignore regasaz Report Abuse I fear this whole electric car issue is an Obama wannabe issue. GM is out of control with this administration pulling their strings. Should have let them go belly-up so they could eliminate the Union and get reorganized back into a leaner car manufacturing company. And I have been a GM person for the 55 years.
Sisu58 All-Star Author Michigan Posts:840 Points:187,160 Joined:Jun 2008	Message Posted: Sep 4, 2010 11:37:07 PM Ignore Sisu58 Report Abuse GM still either doesn't "get" or care about what America wants and needs.
ModelWarships Champion Author Missouri Posts:4,240 Points:922,180 Joined:Jul 2008	Message Posted: Sep 4, 2010 11:34:50 PM Ignore ModelWarships Report Abuse I fear we will be paying too much if we buy a Volt. I fear we will run out of juice before we get to our destination if we buy a volt. I fear the 0bama admin will subsidize the Volt with my tax dollars.
Number43 Champion Author Lexington Posts:6,320 Points:1,194,855 Joined:Oct 2008	Message Posted: Sep 4, 2010 11:29:26 PM Ignore Number43 Report Abuse Most people use their cars in their vacations and day trips. I cannot drive to the Red River Gorge ( a local favorite ) and back with a 40 mile range. That does not include driving the scenic area backroads. Am I suppose to shut off one of the more pleasant parts of my life just to please a pack of liberals. Hell NO ! I am sure not going to buy the most expensive car by far that I have ever bought just to be green. And neither will most other people. Some will buy but most of those will regret it. A few will be too left or /and too stupid to figure it out. obamma can take his little green car and shove it.
DrLyon Champion Author Michigan Posts:4,465 Points:756,730 Joined:May 2006	Message Posted: Sep 4, 2010 11:27:32 PM Ignore DrLyon Report Abuse Go for range...
JettaKnight Champion Author Toronto Posts:1,355 Points:1,716,035 Joined:Nov 2005	Message Posted: Sep 4, 2010 11:23:33 PM Ignore JettaKnight Report Abuse granitestater New Hampshire "Electric "MPG" does not include other uses for the onboard charge. Like running the A/C and radio/stereo, etc. What if you're stuck in a traffic jam? do you turn off everything to save idling costs?" "idling costs"... are you serious? If your "stuck in a traffic jam", then the electric motors are OFF. THEY DON'T IDLE. The stereo likely consumes about 5-10W even with 6 speakers. An A/C unit? The engineers have already figured it out and factored it into the power consumption. Electric vehicle range based upon a full charge is an estimate based upon ideal circumstances... just like MPG rating are on gas-powered vehicles. WHO actually gets THAT MPG rating? If you ask about a "range per charge" for an electric vehicle, then WHY don't you ask a regular car dealer about a "range per full tank"??? You already KNOW why: It depends on driving conditions, operator driving style, hilly terrain, stop-and-go traffic, etc. Whatever will vary the load on an engine and take it away from the ideal operating constants. Electric vehicles & electric hybrids all use regenerative braking — meaning that when you apply the brakes, the energy that would otherwise be lost is captured & used to recharge the batteries and extend its' operating capacity. Can an all-gas car do that to extend it's range? No. Only in the last few years have the federal standards changed to more accurately simulate reality by including such loads when calculating MPGs. One would have similar expectations for quoted ranges of electric vehicles.
esquared Champion Author Oklahoma City Posts:6,107 Points:1,578,850 Joined:Jan 2006	Message Posted: Sep 4, 2010 11:23:30 PM Ignore esquared Report Abuse Unbiased source, of course.
DJRIO Champion Author Miami Posts:5,528 Points:964,240 Joined:Jan 2008	Message Posted: Sep 4, 2010 11:22:41 PM Ignore DJRIO Report Abuse waste of article
Lasing Champion Author Colorado Springs Posts:11,759 Points:1,849,375 Joined:Aug 2006	Message Posted: Sep 4, 2010 11:22:03 PM Ignore Lasing Report Abuse The car is just about perfect given today's technology, and leaves lots of room for future advancements. I have no use for a 10 ton dump truck, but that does not make it crap.
mstearno Champion Author Dayton Posts:5,887 Points:1,290,185 Joined:Jan 2008	Message Posted: Sep 4, 2010 11:21:13 PM Ignore mstearno Report Abuse go bankrupt and let real car mfgs do their thing
billy44bo Champion Author Mobile Posts:5,198 Points:1,047,410 Joined:Feb 2008	Message Posted: Sep 4, 2010 11:19:03 PM Ignore billy44bo Report Abuse they have to the car is crap
mfeldstein Champion Author Ottawa Posts:6,142 Points:1,528,535 Joined:Feb 2007	Message Posted: Sep 4, 2010 11:19:02 PM Ignore mfeldstein Report Abuse GM needs to get a new advertizing firm.
Blue_Cruzer Champion Author Lexington Posts:5,172 Points:1,206,625 Joined:Mar 2007	Message Posted: Sep 4, 2010 11:18:01 PM Ignore Blue_Cruzer Report Abuse I can't believe they actually think scare tactics will help.