Not Logged In Log In   Sign Up   Points Leaders
Follow Us    6:47 PM

GasBuddy News Article

45
votes
One and Done: Study says most hybrid drivers don't buy another

autobloggreen by Sebastian Blanco -- How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from car purchases made in 2011, and Polk found that Toyota Prius drivers are the most loyal, both to the gas-electric technology and to Toyota itself. Sixty percent of Toyota hybrid owners bought another vehicle from the automaker, even if it wasn't a hybrid. A recent J.D. Power Customer Retention Study found that the average brand loyalty was 49 percent, but that doesn't take powertrains into account.

According to Polk, forty-one percent of Toyota hybrid drivers choose to buy another hybrid (from any bra


Read the Full Article

Submitted Apr 10, 2012 By: granitestater
Category: Daily News Article Discussions > Topics Add to favorite topics  
Author Topic: One and Done: Study says most hybrid drivers don't buy another Back to Topics
REPLIES (newest first) Post a Reply
Profile Pic
tjc09f
All-Star Author Tallahassee

Posts:616
Points:1,248,355
Joined:Mar 2011
Message Posted: Apr 14, 2012 10:51:16 PM

Interesting
Profile Pic
bevmill
Champion Author Georgia

Posts:5,266
Points:1,274,180
Joined:Apr 2006
Message Posted: Apr 11, 2012 9:21:17 PM

ok
Profile Pic
sparky808
Champion Author Honolulu

Posts:5,642
Points:1,262,605
Joined:Sep 2011
Message Posted: Apr 11, 2012 12:37:31 PM

Thank you for posting.
Profile Pic
puinsai808
Champion Author Honolulu

Posts:6,384
Points:1,404,810
Joined:May 2011
Message Posted: Apr 11, 2012 9:06:13 AM

How many households purchase 2 identical cars?
Profile Pic
nb52
Champion Author Grand Rapids

Posts:10,631
Points:2,228,635
Joined:Nov 2008
Message Posted: Apr 11, 2012 5:22:12 AM

Interesting.
Profile Pic
SparkieMi
Champion Author Kalamazoo

Posts:5,986
Points:1,256,725
Joined:Sep 2011
Message Posted: Apr 11, 2012 12:09:34 AM

WOW....
Profile Pic
TBONE3
Champion Author Pennsylvania

Posts:10,829
Points:2,427,350
Joined:Mar 2005
Message Posted: Apr 10, 2012 11:51:45 PM

Not surprising to me. I know several who did not buy another hybrid.
Profile Pic
LCSTEELERBOB
Champion Author Gary

Posts:3,537
Points:886,655
Joined:Oct 2008
Message Posted: Apr 10, 2012 11:48:36 PM

????
Profile Pic
GAS1251
Champion Author Texas

Posts:8,042
Points:2,314,175
Joined:Jun 2008
Message Posted: Apr 10, 2012 11:46:32 PM

Owning two niche vehicles doesn't work.
Profile Pic
jtfftj
Champion Author New Hampshire

Posts:2,747
Points:1,870,760
Joined:Sep 2005
Message Posted: Apr 10, 2012 11:46:04 PM

Shouldn't have bought the first one.
Profile Pic
Dodge_Me
Champion Author Atlanta

Posts:2,222
Points:1,083,940
Joined:Mar 2006
Message Posted: Apr 10, 2012 11:44:16 PM

Maybe they're tired of wasting money?
Profile Pic
t-w
Champion Author Denver

Posts:27,309
Points:3,561,770
Joined:Apr 2003
Message Posted: Apr 10, 2012 11:43:10 PM

as the saying goes ... " fool me once, shame on you
fool me twice, shame on me "
Profile Pic
Bubba44612
Champion Author Ohio

Posts:10,193
Points:2,556,840
Joined:Aug 2005
Message Posted: Apr 10, 2012 11:43:07 PM

Bring on hydrogen power and forget about the golf carts.
Profile Pic
KrsnaDragon
Champion Author Montreal

Posts:5,540
Points:1,215,220
Joined:Nov 2011
Message Posted: Apr 10, 2012 11:42:21 PM

I don't even see myself going for one, never mind a second.
Profile Pic
LilRedWagonIN
Champion Author Indiana

Posts:10,696
Points:2,195,640
Joined:Oct 2008
Message Posted: Apr 10, 2012 11:42:11 PM

I loved mine; but it was a '92 Geo Metro. Got rear-ended, so got another '92 Metro a decade ago. Wish I still had it. Don't think these over-hyped new jobbies have anything better. ...So, I'm None and Done!
Profile Pic
blk911
Champion Author Colorado Springs

Posts:2,974
Points:813,500
Joined:Nov 2004
Message Posted: Apr 10, 2012 11:41:09 PM

What does that tell you??
Profile Pic
Prodaddy
Champion Author Houston

Posts:11,202
Points:2,573,570
Joined:May 2007
Message Posted: Apr 10, 2012 11:38:25 PM

Lets all hope we learn from this
Profile Pic
ericbcire
Champion Author Nevada

Posts:7,378
Points:1,951,910
Joined:Aug 2009
Message Posted: Apr 10, 2012 11:38:15 PM

At least they have learned from their mistake.
Profile Pic
tml721
Champion Author Columbus

Posts:15,607
Points:3,043,040
Joined:Jul 2005
Message Posted: Apr 10, 2012 11:37:52 PM

the stupid things are JUNK!
Profile Pic
Double_Golden
Champion Author San Francisco

Posts:4,086
Points:1,118,430
Joined:Aug 2011
Message Posted: Apr 10, 2012 11:36:25 PM

Wow, what a shock...
Profile Pic
singlemom27
Champion Author Ventura

Posts:5,934
Points:1,316,900
Joined:Apr 2011
Message Posted: Apr 10, 2012 11:35:49 PM

It's hard to believe anyone can justify the bloated hybrid prices...
Profile Pic
Sody33
Champion Author Las Vegas

Posts:20,622
Points:2,293,200
Joined:Oct 2005
Message Posted: Apr 10, 2012 11:34:31 PM

We have hybrid and will would replace it with another. It has been a perfect car for us. HIgh MPG, almost no maintenance, and comfortable as well as being efficient. I think the people who yell and scream about batteries and high maintenance costs certainly don't own one. Our taxicab companies have several hundred Priuses that are running over 400,000 miles now and still have NOT required batteries, have shaved their costs while being extremely dependable. Also, Clark County bought two fleets in 1999 and are still driving those with the original batteries. All are way past the 100,000 mile GUARANTEE on the batteries. Please understand what you are talking about here. The Prius Hybrid is a fantastic car. I know nothing about the others, but I would suppose the Lexus, also made by Toyota, would be equal to or better than the Prius. Our Doctor went out and bought one and she is still shaking her head in disbelief. It gets 7x the mileage of her old Lexus. Think of that when you start knocking hybrids. Don't generalize.
Profile Pic
ShadowACE
Champion Author Boston

Posts:11,962
Points:2,837,625
Joined:Jun 2006
Message Posted: Apr 10, 2012 11:32:59 PM

I used to work with a woman who had an early Prius. She kept it about eight years and put over 160k miles on it before she traded it - for a NEW Prius. One day when we were talking I asked her about maintenance, battery replacement, etc. She told me she never did anything with the batteries, and her routine maintenance cose her about 2/3 as much as her previous car. She got excellent mileage and she was obciously happy with it - she bought another one!

Sad part of the story - she had the new one less than three weeks when somebody drove into her and wrinkled it all up. The dealer did her right, thought - they took back the wreck and gave her a new one that was still all shiny.
Profile Pic
Bleeder
Champion Author Virginia

Posts:8,093
Points:2,197,350
Joined:Jan 2008
Message Posted: Apr 10, 2012 11:32:19 PM

I can understand it. The are practicle for gas mileage, but not for doing daily runs I need.
Profile Pic
NO_SWEAT
Champion Author Toronto

Posts:7,033
Points:1,726,075
Joined:Jul 2008
Message Posted: Apr 10, 2012 11:31:44 PM

Could use one with the ridiculous gas prices.
Profile Pic
WVUtailgater
Champion Author Cleveland

Posts:11,315
Points:2,386,675
Joined:Aug 2008
Message Posted: Apr 10, 2012 11:31:18 PM

never will own one
Profile Pic
Rageagainsttm
Champion Author Tampa

Posts:11,012
Points:2,569,785
Joined:Jul 2007
Message Posted: Apr 10, 2012 11:30:42 PM

not even once for me
Profile Pic
mcmonsta
Champion Author Honolulu

Posts:5,845
Points:1,494,730
Joined:Sep 2009
Message Posted: Apr 10, 2012 11:29:28 PM

i"ll take hybrid corn ...anyday
Profile Pic
Col_Ron
Rookie Author Houston

Posts:17
Points:31,915
Joined:Nov 2011
Message Posted: Apr 10, 2012 11:28:42 PM

Too much high $ maintenance.
Profile Pic
Buddy2264
Champion Author Tampa

Posts:14,602
Points:3,048,020
Joined:Oct 2005
Message Posted: Apr 10, 2012 11:28:27 PM

I guess for most it is the principle not the savings in fuel costs.
Profile Pic
frostyWV
Champion Author West Virginia

Posts:2,340
Points:521,130
Joined:May 2011
Message Posted: Apr 10, 2012 11:25:40 PM

don't blame them.
Profile Pic
umitb
Champion Author Indianapolis

Posts:6,113
Points:1,405,155
Joined:Apr 2010
Message Posted: Apr 10, 2012 11:24:50 PM

ok
Profile Pic
HYEgasCA
Champion Author Fresno

Posts:4,367
Points:1,524,240
Joined:Dec 2008
Message Posted: Apr 10, 2012 11:23:25 PM

Hybrids Suck!!
Profile Pic
chuckwthompson
Champion Author Charlotte

Posts:6,660
Points:1,265,110
Joined:Sep 2011
Message Posted: Apr 10, 2012 11:22:27 PM

Could it be that they were not tested fully before they were dumped on the consumer?
Profile Pic
Bigwaynef
Champion Author South Carolina

Posts:15,099
Points:2,766,020
Joined:Dec 2006
Message Posted: Apr 10, 2012 11:19:44 PM

Over & over...
Profile Pic
heartbroken2010
Champion Author Ottawa

Posts:7,210
Points:1,584,785
Joined:Aug 2010
Message Posted: Apr 10, 2012 11:19:36 PM

not surprised.
Profile Pic
TIGERPAW46
Champion Author Florida

Posts:10,066
Points:2,028,225
Joined:Mar 2004
Message Posted: Apr 10, 2012 11:16:31 PM

They concentrated more on Brand loyalty than green tech. purchase. I would wonder how many went to total Electric EV from a hybrid. That would indicate an EVen larger commitment to the electric tech. Versus if they switched back to Petroleum powered wether Gasoline, diesel or NG etc. Personally I would feel more confident in an Hybrid than an EV. Especially with a lot of loNG distance travel needed.
Profile Pic
GatorJZ
Rookie Author Tampa

Posts:80
Points:569,170
Joined:Jun 2008
Message Posted: Apr 10, 2012 11:15:49 PM

A part of the problem, at least as to Ford's hybrids, is Ford's unwillingness to honor the 8 year/100,000 mile warranty on their vehicles "unique hybrid components". This was a big selling point when they were marketing the technology, but the enthusiasts forums have many reports of Ford's dealers and Ford itself refusing to provide warranty coverage when these components fail, which is, by the way, an extremely expensive proposition. $9,000-$10,000 is the currently quoted price by the dealer to replace a failed high voltage traction battery in a Ford Escape Hybrid. Total failure of this battery is not common, but failures of internal components of the battery assembly such as the internal cooling fans are being more frequently reported as these vehicles age. Many are no longer recommending these vehicles to their friends based in part on Ford's stonewalling affected owners.
Profile Pic
vulcan96
Champion Author Ohio

Posts:27,181
Points:3,133,135
Joined:Aug 2004
Message Posted: Apr 10, 2012 11:15:06 PM

hmmm, mabey they don't produce as promised.....
Profile Pic
ShadowACE
Champion Author Boston

Posts:11,962
Points:2,837,625
Joined:Jun 2006
Message Posted: Apr 10, 2012 11:14:57 PM

It's that same old story -

Fool me once...shame on you

Fool me twice...shame on me!

All those good people who bought into the idea of "going green" figured out that it was THEIR green that was going and they weren't going to get it back.
Profile Pic
Blue_Cruzer
Champion Author Lexington

Posts:8,894
Points:1,942,465
Joined:Mar 2007
Message Posted: Apr 10, 2012 11:14:14 PM

Kinda surprising to me.
Profile Pic
regout
Champion Author Quebec

Posts:5,800
Points:1,515,130
Joined:May 2010
Message Posted: Apr 10, 2012 11:12:26 PM

It's all right.
Profile Pic
joel27nc
Champion Author Raleigh

Posts:13,427
Points:2,542,970
Joined:Mar 2008
Message Posted: Apr 10, 2012 11:12:02 PM

Not surprised at all
Profile Pic
rawdog1313
Champion Author Lexington

Posts:4,878
Points:2,042,870
Joined:May 2008
Message Posted: Apr 10, 2012 11:11:48 PM

Wife loves her Toyota Prius..........
Profile Pic
tedjm1
Champion Author New York

Posts:5,609
Points:801,050
Joined:Dec 2006
Message Posted: Apr 10, 2012 11:11:36 PM

Mxed up report. Really does not use the facts to explain loyalty.
Profile Pic
Matt G
Champion Author Boston

Posts:7,407
Points:3,459,560
Joined:Jun 2004
Message Posted: Apr 10, 2012 11:11:14 PM

Ok
Profile Pic
rxman1
Champion Author Toledo

Posts:12,614
Points:2,548,195
Joined:Nov 2007
Message Posted: Apr 10, 2012 11:10:10 PM

Costly to maintain?
Profile Pic
unicornpmb
Champion Author Buffalo

Posts:11,374
Points:2,317,645
Joined:Sep 2005
Message Posted: Apr 10, 2012 11:08:14 PM

Most cannot afford one in the first place.
Profile Pic
yakstar
Champion Author Montreal

Posts:5,080
Points:1,143,400
Joined:Jan 2012
Message Posted: Apr 10, 2012 11:08:05 PM

ok
Profile Pic
10k
Champion Author North Carolina

Posts:25,141
Points:2,939,875
Joined:May 2006
Message Posted: Apr 10, 2012 11:06:44 PM

they're not dumb-they ain't gonna make the wrong choice twice..

hint, hint..
Profile Pic
kgbellman
Champion Author Ann Arbor

Posts:5,560
Points:1,417,870
Joined:Mar 2011
Message Posted: Apr 10, 2012 11:06:06 PM

I think I'll wait for now
Post a reply Back to Topics