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One and Done: Study says most hybrid drivers don't buy another

autobloggreen by Sebastian Blanco -- How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from car purchases made in 2011, and Polk found that Toyota Prius drivers are the most loyal, both to the gas-electric technology and to Toyota itself. Sixty percent of Toyota hybrid owners bought another vehicle from the automaker, even if it wasn't a hybrid. A recent J.D. Power Customer Retention Study found that the average brand loyalty was 49 percent, but that doesn't take powertrains into account.

According to Polk, forty-one percent of Toyota hybrid drivers choose to buy another hybrid (from any bra


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Submitted Apr 10, 2012 By: granitestater
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REPLIES (newest first) Post a Reply
tjc09f
All-Star Author Tallahassee

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Message Posted: Apr 14, 2012 10:51:16 PM

Interesting
bevmill
Champion Author Georgia

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Message Posted: Apr 11, 2012 9:21:17 PM

ok
sparky808
Champion Author Honolulu

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Message Posted: Apr 11, 2012 12:37:31 PM

Thank you for posting.
puinsai808
Champion Author Honolulu

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Message Posted: Apr 11, 2012 9:06:13 AM

How many households purchase 2 identical cars?
nb52
Champion Author Grand Rapids

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Message Posted: Apr 11, 2012 5:22:12 AM

Interesting.
SparkieMi
Champion Author Kalamazoo

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Message Posted: Apr 11, 2012 12:09:34 AM

WOW....
TBONE3
Champion Author Pennsylvania

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Message Posted: Apr 10, 2012 11:51:45 PM

Not surprising to me. I know several who did not buy another hybrid.
LCSTEELERBOB
Champion Author Gary

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Message Posted: Apr 10, 2012 11:48:36 PM

????
GAS1251
Champion Author Texas

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Message Posted: Apr 10, 2012 11:46:32 PM

Owning two niche vehicles doesn't work.
jtfftj
Champion Author New Hampshire

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Message Posted: Apr 10, 2012 11:46:04 PM

Shouldn't have bought the first one.
Dodge_Me
Champion Author Atlanta

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Message Posted: Apr 10, 2012 11:44:16 PM

Maybe they're tired of wasting money?
t-w
Champion Author Denver

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Message Posted: Apr 10, 2012 11:43:10 PM

as the saying goes ... " fool me once, shame on you
fool me twice, shame on me "
Bubba44612
Champion Author Ohio

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Message Posted: Apr 10, 2012 11:43:07 PM

Bring on hydrogen power and forget about the golf carts.
KrsnaDragon
Champion Author Montreal

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Message Posted: Apr 10, 2012 11:42:21 PM

I don't even see myself going for one, never mind a second.
LilRedWagonIN
Champion Author Indiana

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Message Posted: Apr 10, 2012 11:42:11 PM

I loved mine; but it was a '92 Geo Metro. Got rear-ended, so got another '92 Metro a decade ago. Wish I still had it. Don't think these over-hyped new jobbies have anything better. ...So, I'm None and Done!
blk911
Champion Author Colorado Springs

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Message Posted: Apr 10, 2012 11:41:09 PM

What does that tell you??
Prodaddy
Champion Author Houston

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Message Posted: Apr 10, 2012 11:38:25 PM

Lets all hope we learn from this
ericbcire
Champion Author Nevada

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Message Posted: Apr 10, 2012 11:38:15 PM

At least they have learned from their mistake.
tml721
Champion Author Columbus

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Message Posted: Apr 10, 2012 11:37:52 PM

the stupid things are JUNK!
Double_Golden
Champion Author San Francisco

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Message Posted: Apr 10, 2012 11:36:25 PM

Wow, what a shock...
singlemom27
Champion Author Ventura

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Message Posted: Apr 10, 2012 11:35:49 PM

It's hard to believe anyone can justify the bloated hybrid prices...
Sody33
Champion Author Las Vegas

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Message Posted: Apr 10, 2012 11:34:31 PM

We have hybrid and will would replace it with another. It has been a perfect car for us. HIgh MPG, almost no maintenance, and comfortable as well as being efficient. I think the people who yell and scream about batteries and high maintenance costs certainly don't own one. Our taxicab companies have several hundred Priuses that are running over 400,000 miles now and still have NOT required batteries, have shaved their costs while being extremely dependable. Also, Clark County bought two fleets in 1999 and are still driving those with the original batteries. All are way past the 100,000 mile GUARANTEE on the batteries. Please understand what you are talking about here. The Prius Hybrid is a fantastic car. I know nothing about the others, but I would suppose the Lexus, also made by Toyota, would be equal to or better than the Prius. Our Doctor went out and bought one and she is still shaking her head in disbelief. It gets 7x the mileage of her old Lexus. Think of that when you start knocking hybrids. Don't generalize.
ShadowACE
Champion Author Boston

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Message Posted: Apr 10, 2012 11:32:59 PM

I used to work with a woman who had an early Prius. She kept it about eight years and put over 160k miles on it before she traded it - for a NEW Prius. One day when we were talking I asked her about maintenance, battery replacement, etc. She told me she never did anything with the batteries, and her routine maintenance cose her about 2/3 as much as her previous car. She got excellent mileage and she was obciously happy with it - she bought another one!

Sad part of the story - she had the new one less than three weeks when somebody drove into her and wrinkled it all up. The dealer did her right, thought - they took back the wreck and gave her a new one that was still all shiny.
Bleeder
Champion Author Virginia

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Message Posted: Apr 10, 2012 11:32:19 PM

I can understand it. The are practicle for gas mileage, but not for doing daily runs I need.
NO_SWEAT
Champion Author Toronto

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Message Posted: Apr 10, 2012 11:31:44 PM

Could use one with the ridiculous gas prices.
WVUtailgater
Champion Author Cleveland

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Message Posted: Apr 10, 2012 11:31:18 PM

never will own one
Rageagainsttm
Champion Author Tampa

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Message Posted: Apr 10, 2012 11:30:42 PM

not even once for me
mcmonsta
Champion Author Honolulu

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Message Posted: Apr 10, 2012 11:29:28 PM

i"ll take hybrid corn ...anyday
Col_Ron
Rookie Author Houston

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Message Posted: Apr 10, 2012 11:28:42 PM

Too much high $ maintenance.
Buddy2264
Champion Author Tampa

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Message Posted: Apr 10, 2012 11:28:27 PM

I guess for most it is the principle not the savings in fuel costs.
frostyWV
Champion Author West Virginia

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Message Posted: Apr 10, 2012 11:25:40 PM

don't blame them.
umitb
Champion Author Indianapolis

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Message Posted: Apr 10, 2012 11:24:50 PM

ok
HYEgasCA
Champion Author Fresno

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Message Posted: Apr 10, 2012 11:23:25 PM

Hybrids Suck!!
chuckwthompson
Champion Author Charlotte

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Message Posted: Apr 10, 2012 11:22:27 PM

Could it be that they were not tested fully before they were dumped on the consumer?
Bigwaynef
Champion Author South Carolina

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Message Posted: Apr 10, 2012 11:19:44 PM

Over & over...
heartbroken2010
Champion Author Ottawa

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Message Posted: Apr 10, 2012 11:19:36 PM

not surprised.
TIGERPAW46
Champion Author Florida

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Message Posted: Apr 10, 2012 11:16:31 PM

They concentrated more on Brand loyalty than green tech. purchase. I would wonder how many went to total Electric EV from a hybrid. That would indicate an EVen larger commitment to the electric tech. Versus if they switched back to Petroleum powered wether Gasoline, diesel or NG etc. Personally I would feel more confident in an Hybrid than an EV. Especially with a lot of loNG distance travel needed.
GatorJZ
Rookie Author Tampa

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Message Posted: Apr 10, 2012 11:15:49 PM

A part of the problem, at least as to Ford's hybrids, is Ford's unwillingness to honor the 8 year/100,000 mile warranty on their vehicles "unique hybrid components". This was a big selling point when they were marketing the technology, but the enthusiasts forums have many reports of Ford's dealers and Ford itself refusing to provide warranty coverage when these components fail, which is, by the way, an extremely expensive proposition. $9,000-$10,000 is the currently quoted price by the dealer to replace a failed high voltage traction battery in a Ford Escape Hybrid. Total failure of this battery is not common, but failures of internal components of the battery assembly such as the internal cooling fans are being more frequently reported as these vehicles age. Many are no longer recommending these vehicles to their friends based in part on Ford's stonewalling affected owners.
vulcan96
Champion Author Ohio

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Message Posted: Apr 10, 2012 11:15:06 PM

hmmm, mabey they don't produce as promised.....
ShadowACE
Champion Author Boston

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Message Posted: Apr 10, 2012 11:14:57 PM

It's that same old story -

Fool me once...shame on you

Fool me twice...shame on me!

All those good people who bought into the idea of "going green" figured out that it was THEIR green that was going and they weren't going to get it back.
Blue_Cruzer
Champion Author Lexington

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Message Posted: Apr 10, 2012 11:14:14 PM

Kinda surprising to me.
regout
Champion Author Quebec

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Message Posted: Apr 10, 2012 11:12:26 PM

It's all right.
joel27nc
Champion Author Raleigh

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Message Posted: Apr 10, 2012 11:12:02 PM

Not surprised at all
rawdog1313
Champion Author Lexington

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Message Posted: Apr 10, 2012 11:11:48 PM

Wife loves her Toyota Prius..........
tedjm1
Champion Author New York

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Message Posted: Apr 10, 2012 11:11:36 PM

Mxed up report. Really does not use the facts to explain loyalty.
Matt G
Champion Author Boston

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Message Posted: Apr 10, 2012 11:11:14 PM

Ok
rxman1
Champion Author Toledo

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Message Posted: Apr 10, 2012 11:10:10 PM

Costly to maintain?
unicornpmb
Champion Author Buffalo

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Message Posted: Apr 10, 2012 11:08:14 PM

Most cannot afford one in the first place.
yakstar
Champion Author Montreal

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Message Posted: Apr 10, 2012 11:08:05 PM

ok
10k
Champion Author North Carolina

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Message Posted: Apr 10, 2012 11:06:44 PM

they're not dumb-they ain't gonna make the wrong choice twice..

hint, hint..
kgbellman
Champion Author Ann Arbor

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Message Posted: Apr 10, 2012 11:06:06 PM

I think I'll wait for now
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